Cast Iron Kitchen
A clean, approachable brunch website designed to reflect the brand’s personality and improve customer experience.
Project Overview: Cast Iron Kitchen is a local brunch spot in Wilmington known for its fun, high-energy vibe. I redesigned their website to better reflect their brand, improve navigation, and make key info (menu, hours, location) easy to find.
Goals:
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Make menu easy to access
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Improve mobile experience
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Match brand personality (fun, bold, brunch energy)
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Drive more in-store visits
Brand Feel: I wanted the site to feel like walking into brunch at Cast Iron Kitchen — warm, welcoming, and a little fun. The goal was to reflect the energy of the space while still keeping things clean and easy to navigate.
User Experience: I focused on making the most important info easy to find fast — especially for mobile users. The menu, hours, and location are all just a quick scroll or tap away, so customers can get what they need without digging.
Visual Direction: I used clean layouts, bold headings, and warm tones to match the brand’s personality while keeping everything easy to read. The design keeps things simple but still feels on-brand and inviting.